The goal behind a CRM system usually consists of a 360-degree view of the customer and building strong, emotional relationships. However, before you can have a successful CRM system you must have a CRM strategy. Many people mistakenly think that CRM is only a technology investment... which explains where many efforts fall short. If technology is applied to faulty business processes, the company is simply going to become more efficient at doing the wrong thing. Our advice is to view CRM first as...(read more)![]()
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