Recently the results of a study ("Narratives of Job Satisfaction Offered by the ‘100 Best Companies to Work for in America’") conducted and written by Douglas J Swanson, Ed.D APR was sent to me. In summary, this study and the resultant paper written by Dr. Swanson evaluated the use of text or video-based narratives on a company’s website, and the impact on the Millennial generation viewers as it related to company image. As a person who studies and enjoys the area of organizational psychology...(read more)![]()
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