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Achieving Scale Through International Expansion, Part 3: How to Undertake New Market Entry and Expansion

If your company develops, sells and supports packaged software on a Microsoft Dynamics platform, then the challenge of achieving real scale will depend on expanding internationally. But knowing when, where, and how to expand can mean the difference between success and failure.

This three part series of articles examines:

  • When is a software company ready to expand internationally?
  • Where should it expand to maximize near an...

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