Business-to-business (B2B) buyers are expecting a consumer-like shopping experience more than ever, with cross-channel visibility and omni-channel fulfillment options. In one survey, 87 percent of B2B sellers say that customer expectations are a primary driver of their investment into omni-channel initiatives. According to the survey, these are the most demanded features for B2B eCommerce sites and how vendors are aligning their technology investments with buyers’ expectations. Check out this infographic to learn more about B2B eCommerce.
Enhanced Search Functionality
If your company offers a wide range of products, make it easier for your customers by providing them enhanced search options. Allowing buyers to drill down through multiple product attributes lets them find exactly what they’re looking for without wasting time or getting frustrated. Go one step further by creating custom product catalogs to better meet your customers’ needs.
Product / Service Ratings and Reviews
One of the main features B2B sites forget to include is a ratings and review option for products and services. When customers are shopping for non-business items, they usually like to do research beforehand and read what other people thought about it. These same shoppers want that experience when purchasing items for their business. Providing reviews allows buyers to shop with confidence and provide feedback important to your business.
Improved Personalized Product Recommendations
Tracking bestselling and most popular products lets you see what your customers are shopping for and what items you should be promoting. By adding an “items you may like” section to product pages, customers have the opportunity to discover merchandise they might not have known they needed. Cross-selling is a great way to introduce new products to buyers and keep them on your site longer.
Integration with Microsoft Dynamics ERP
Integration with your Microsoft Dynamics ERP is very important for multiple reasons. With B2B buyers doing a lot more of their purchasing online, having reliable inventory levels and pricing as well as a quick order entry process is crucial to providing good customer service. Integration also allows buyers to see estimated freight costs, review historical documents and track their orders in real time. Click here to find out more about integration.
With B2B eCommerce expected to reach $1.13 trillion by 2020, sellers need to step up their websites to meet customers’ needs. With a web store powered by k-eCommerce, you can provide advanced search functionality, ratings and reviews and create more personalized product recommendations, all with full integration to your Microsoft Dynamics ERP. Chat with one of our eCommerce experts to find out more.
About k-eCommerce
As a Microsoft Gold Certified Partner, k-eCommerce is a recognized leader in providing eCommerce and ePayment solutions for Microsoft Dynamics AX, GP, NAV and CRM. With offices in Plymouth, Mich. and Montreal, k-eCommerce develops and delivers fully integrated eCommerce websites, payment processing and online bill pay solutions to businesses of all sizes and types around the world. k-eCommerce serves the Microsoft Dynamics partner channel by providing sales and implementation assistance as well as support.
The post Consumers Most Demanded Features for B2B eCommerce Sites appeared first on goERPcloud.