In August 2015, Stratistics Market Research published a report entitled, “Global Enterprise Mobility Market Outlook (2014-2022).” The firm’s researchers estimated that the global enterprise mobility market was worth $6.6 billion in 2014. They predict it will grow to a value of $11.2 billion between 2014 and 2022.
What’s the cause of this explosive growth? Stratistics’ researchers believe that the rising number of wireless customers and improved telecommunications infrastructure are the drivers. Technological advances in mobile devices will fuel the market’s expansion.
The Upshot
You might have read the paragraph above and then said, “So what? What does the growth of the enterprise mobility market have to do with me?” As it turns out, quite a bit.
Mobile technologies enable enterprise growth. They allow employees working remotely to stay connected and productive, and they facilitate communication between suppliers, partners, and customers. If you don’t care about enterprise mobility, your competitors might. And they’ll be taking advantage of its benefits while you’re left behind wondering what happened.
How Will Global Enterprise Mobility Market Growth Affect Your Company?
The expansion of the global enterprise mobility market heralds good things for your firm. “How could the success of an unrelated industry impact me?” you may ask. The answer is, “More than you realize.”
The players in the global enterprise mobility market understand that it’s heating up. Therefore, they have to remain competitive. That’s a boon to customers. It means prices on devices and software will decrease, and the products vendors offer will have to be of the highest quality to attract the notice of businesses.
What Might Stymie This Market’s Growth?
One of the factors Stratistics researchers believe could negatively affect the global enterprise mobility market’s expansion is security. Device and software security are two problems which have plagued vendors in this space for years.
Many enterprise mobility customers are legitimately concerned about the security of their mobile devices and the data stored on them. Information theft and breaches remain a significant problem for enterprise mobility vendors. Security fears are what keep many companies from implementing mobility solutions.
Vendors and manufacturers must tackle this issue head on in order to remain successful and sustain the levels of growth market analysts predict. They have a difficult task ahead of them, though. As mobile technologies improve, so too do the tools to steal data and cause havoc.
Which Vendors in this Space Will Succeed?
The vendors which will experience the greatest levels of success are those which can balance the needs of security with user experience. If end users do not enjoy using a device or software, it will fail regardless of how secure it is.
Another component of success will be the creation of robust industry-specific solutions. There are a number of fields which require specialized mobile solutions, including the healthcare, retail, and financial sectors. Vendors which can meet those needs will be in the best position to expand and flourish.
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