Customers are changing the way they buy. Rather than buying products and software, they increasingly want outcomes and are willing to invest in the ongoing services that will help them achieve those outcomes. This type of service model, called Outcome-as-a-Service, is the fastest growing trend in the professional services industry. Aligning the incentives of the professional service organization (PSO) and the customer toward the end result of capturing the ROI of implemented technology makes total sense. So what does this mean for your professional services business?
Current Business Impacts
For the customer, this type of engagement provides assurance that the professional services firm shares the risk, which provides a better guarantee of t...