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UK Utility Services Firm Boosts Customer Service with Microsoft Dynamics CRM Case Management

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BBA Energy (BBA), a provider of utility management services in the UK, works on hundreds of projects and related support activities for its clients. The company helps organizations save money by negotiating complex energy supply contracts. 

Their internal project management process had relied on tools like Microsoft Excel and Outlook, and the company recognized that its clients in the construction and education industries needed services driven by a more robust set of tools that would improve efficiency, data management, and overall customer service. 

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